Mariano Events is the link between your brand and the consumer.
Mariano Events is not your average staffing agency, but rather a full-service demo agency that ties experiential marketing and customer relationship management into your events. Our agency offers a wide range of promotional services to help maximize your brand awareness and customer engagement inside and outside of stores.
PRIMARY SERVICES
In-store demos are our bread and butter. Since 2010, Mariano Events has executed over 20,000 demos at over 30 nationwide retailers and event venues for 200+ consumer brands in the food, beverage and supplement markets. We don’t just staff demos, we curate them. The who’s, where’s, when’s and how’s can get complicated when it comes to promoting your products, which is why our team takes care of each part of the process from start to finish. Members of our internal team are here to update you and give you real-time insight into the status of a program. We analyze store lists and key demographic insights to schedule and carry out demos at the appropriate venues at high-traffic times, based on your brand mission & campaign objectives.
Unlike most agency field teams, our Brand Ambassadors aren’t preoccupied with getting a paycheck. Quite simply, they’re focused on bringing innovative brand stories to life. Mariano Events takes pride in guaranteeing that our partners are represented professionally, enthusiastically and authentically at all times. All Brand Ambassadors in our nationwide database are carefully screened, interviewed and thoroughly monitored. Before representing a new product, Ambassadors receive detailed training presentations and are required to attend virtual calls covering everything from brand history to top product selling points. In addition to coordinating Ambassador availability, we communicate with appropriate store/event personnel to schedule and confirm logistics.
From event photos to consumer feedback, our team provides clients with comprehensive weekly recap reports. We’ve invested in advanced software where Brand Ambassadors check in and out of demos and upload detailed recap reports. These reports contain both qualitative and quantitative event insights to highlight the ROI your brand is getting. Whether it’s documenting the number of product samples handed out or tracking preferred flavors, our team is ready to get you the customized feedback you need. All Ambassadors are required to take interactive photos of demo displays and customer-product interaction; we recognize the importance of visual imagery and its power to build & sustain brand awareness.
Products only tell one part of a brand’s story. The rest of the narrative can be conveyed through meaningful experiences--ones that go beyond making a sale and developing short-term recognition. Mariano Events matches clients with purposeful venues and event opportunities that support and encourage healthy, active lifestyles. Sampling your product in grocery stores is an effective way to engage every day consumers, but engaging in real-world scenarios brings higher value. Our team plans fun, educationally driven pop-up samplings to showcase your products in unconventional yet opportune settings. From coffee shops to fitness studios, our team is ready to connect you with our extensive network of popular venues which align with your target market.
Social media fosters brand awareness, drives sales and generates buzz within evolving industries & distinct brand communities. Our team integrates your social media content with our own digital promotions to familiarize consumers and brand communities with your mission, product offerings and event dates/times. We work with your team to develop creative imagery to advertise upcoming activations and recap completed events. Recognizing product benefits and lifestyle associations, we post content to our social platforms that call out events while drawing attention to your brand’s assets. Through content curation, themed giveaways, seasonal tie-ins and hashtag marketing, we’re here to maximize your promotions in an increasingly connected digital landscape.
You’ve put tons of blood, sweat and tears into developing an incredible new product that consumers will love and it’s finally ready to launch! Now what?! A product could be flawless, yet without adequate inventory to support demand, consumers might never even know it’s on shelves. Our team is here to assist new and existing brands through the product launch process to make sure you’re set up for long-term success upon activation. We’ll work with your team to ensure every piece of the puzzle aligns with your launch strategy and timeline. From distribution & merchandising support to demographic segment research, we’re here to help you navigate the chaos. Based on your sales goals, we’ll work with suppliers to provide suggestions of retailers and markets to target.
Local communities where our events take place are just as important to us as the events themselves. We match your brand with meaningful event sponsorship & sampling opportunities in specific locales where your products are on shelves. From food festivals and farmer’s markets to 5K’s and wellness fairs, we find ways to engage members of your target market in big and small ways. Whether it’s a tight-knit charity event or massive scale road show, our nationwide Brand Ambassadors are eager to bring your brand to life in community-oriented settings that other corporate agencies often overlook. We’re ready to introduce your products to real people taking part in real events using authentic strategies that don’t feel like sales pitches but rather interactive, educational experiences.
Trends are trending. With multiple advancements in the food & beverage industries, specifically under the health & wellness categories, it can be hard to keep up. Mariano Events participates in numerous industry activities in order to develop long lasting relationships while expanding our market knowledge. Attending the nation’s premier trade shows, expos, conferences and award ceremonies offers our team unparalleled insights which we weave into everything we do, from managing our nationwide field team to promoting nutritional benefits at demos. We also share relevant industry news and announcements on social media; we take pride in generating buzz for the evolving fields we care so much about. Working with us isn’t just a business partnership: it’s a mutual learning experience.
It’s no secret that the world of food and beverage is blossoming with new ideas and progressing more than ever before. Between the rise of food media and the growing fascination with farm-to-table, plant-based and international eating experiences, the industry is booming with contemporary trends and public personalities. We collaborate with specialty food clients to incorporate products into live culinary experiences at restaurants and special venues targeted to diverse culinary communities. We’ll connect you to established and rising local chefs to integrate your products into recipes & specially developed dishes is an original way that showcases your brand in a fresh, food-forward manner. Let’s work together to build your brand awareness in new (and tasty) ways!